Agency: CBA London
To create gifting campaign that celebrates Martell's collaboration with global artists. The campaign needs create visibility of artists limited edition designs and values as well as a content platform for brand engagement.
Project included: naming, branding, consumer engagement, social & digital, story board animation, global travel retail, in-store merchandising and 3D environment.
The campaign collaborates with cutting edge global artists and celebrates each of their unique talents and values. A flexible design system and campaign logo was created to allows for personalisation which showcases artists content, as well as Martell's brand ambition.
Consumer engagement concepts
Consumers can experience the campaign in multiple ways, from low tech engagement such as light activated ink posters to high end projection mapping bottle graphics.
Creating a unique branded environment and 3D retail structures for different outlets.