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Crushed is a fast food healthy fruit snack. It is a new entrant into the kids healthy snacks market, however research has shown consumers can’t see or recognise the brand on the crowded fixture. Create a pack design that has shelf impact and targets young teenage consumers.

Concept 1 - Victorian Circus

Featuring circus characters, spinning, smashing, jumping on and crushing fruit.

Character illustrations by Matt Dickerson.

Launched design

The lunched design retains elements of the existing brand, but elevates and enhances the appearance at the shelf, using impactful playful graphics combined with natural textures and colours.